# Inside Livehaf: Building Indonesia's Premier Everyday Fashion Brand and Shaping the Future of Creative Strategy
Stepping into the world of contemporary Indonesian e-commerce reveals a fascinating journey of brand evolution. Founded on the philosophy of a healthy lifestyle—encapsulated by the name "Live Healthy And Fit"—this label initially carved its niche in the activewear market. However, recognizing a massive shift in consumer lifestyle demands, the company successfully pivoted toward high-quality everyday wear. Today, it stands as a celebrated digital-first fashion label, recognized widely for delivering stylish, accessible wardrobe staples to urban professionals and everyday consumers earning under IDR 15 million. Although rooted in the MSME (UMKM) sector, the brand harbors a global vision, aiming for the top tier of international fashion with a steadfast community backing its growth.
Driving this ambitious vision requires exceptional talent, particularly within the creative departments that shape public perception and digital engagement. The organization currently seeks a dynamic professional to steer its narrative engine.
## The Role: Senior Creative Content Strategist
At the core of the brand’s marketing and brand-building efforts lies a pivotal position that breathes life into raw concepts, turning them into engaging visual stories. Joining the creative division means taking charge of the end-to-end production experience, ensuring every campaign resonates deeply with target audiences across diverse digital platforms while tapping into culturally relevant moments.
Professionals in this capacity bridge the gap between abstract brainstorming and precise execution. Duties begin well before the cameras start rolling, requiring meticulous preparation and cross-functional alignment.
Key Responsibilities
* Pre-Production Mastery: Develop tailored pre-production blueprints based on target demographics and platform algorithms. Draft thorough checklists, proofread plans, and fact-verify all elements—including products, talent, properties, locations, and accommodations—against pre-production meeting guidelines.
* Content Operations & Digital Management: Maintain robust physical and digital databases for all creative paperwork, contact lists, and vital assets. Handle the routine batching, uploading, and copywriting for major platforms like TikTok and Instagram.
* Logistical Coordination: Oversee scheduling for talent, secure shooting venues, and manage vendor relationships seamlessly from the planning phase through to final execution.
* On-Set Execution: Provide dedicated on-site support during shoots, manage accommodations, and thoroughly inspect apparel and supporting props before rolling.
* Financial Administration: Process invoices, monitor expense reports, and manage administrative duties tied to creative operations.
* Talent and KOL Acquisition: Identify, categorize, and recruit models and Key Opinion Leaders (KOLs) across varied industries. Cultivate long-term relationships, negotiate partnership terms, and finalize deliverables that align with core brand messaging.
* Pitch Deck Creation: Design comprehensive presentation decks for catalog shoots, outdoor photography, TikTok filming locations, and model preferences.
* Scriptwriting Excellence: Write and refine a minimum of eight high-performing TikTok video scripts each month.
## Candidate Requirements and Qualifications
To thrive in this fast-paced environment, applicants must bring a unique mix of artistic vision, operational discipline, and platform expertise. The ideal candidate meets the following criteria:
* Educational Background: Holds a minimum of a Bachelor's degree from any recognized major.
* Experience: Brings at least two years of proven professional experience working as a creative content strategist.
* Technical Proficiency: Demonstrates advanced knowledge and hands-on expertise in scriptwriting, copywriting, and directing native content specifically for TikTok.
* Communication Skills: Possesses exceptional writing and verbal communication capabilities.
* Content Acumen: Displays a sharp eye for cultural trends, combining creative intuition with technical execution.
* Organizational Strength: Highly structured, detail-oriented, and capable of managing multiple moving parts without missing deadlines.
* Portfolio Verification: Can showcase a robust portfolio demonstrating past successes in creative content strategy.
* Algorithm Literacy: Possesses an intuitive grasp of TikTok algorithms, local cultural nuances, and broader social media trends, paired with the analytical skills to translate data into actionable content ideas.
* Work Arrangement: Willing to commit to a full-time, five-day work schedule on-site in BSD, Tangerang, Banten.
## Why Join the Movement?
Working with this forward-thinking retail label offers a rare chance to influence an ambitious brand scaling new heights. Team members collaborate closely with supervisors, videographers, and prominent brand ambassadors to produce viral fashion content. For creative strategists eager to merge passion with commercial impact, this opportunity promises both professional growth and the chance to redefine modern retail storytelling.